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Ideal Customer Profile

An Ideal Customer Profile Perfect For Persona-Based Targeting

Whether it’s called segmentation, personas or profiling, creating the ideal customer profile has become a powerful tool in the marketing toolbox. It’s not hard to see why. Customer profiling provides businesses with a laser-focused image of exactly who their customers are. And what’s even more valuable, the ideal customer profile will help determine what messages motivate those customers as well as the most effective way to deliver those messages.

An Ideal Customer Profile – The MindEcology difference

At MindEcology, our data-driven approach to marketing is uniquely positioned to craft the ideal customer profile for you, no matter what your business is. Here’s why:

  1. We base our personas on YOUR OWN historical customer data: For many marketers, creating a persona involves a lot of assumptions and guesswork based on businesses that are similar to yours. Instead, we use your own customer data to determine exactly who your customers are. There are no assumptions, because we’re using information about the actual people or businesses that purchase from your business.
  2. B2C and B2B versions: Speaking of business, we offer both business to consumer and business to business customer profiles – depending on your needs.
  3. Coded at the household/company level: MindEcology’s focus on data compels us to drill-down, crafting the ideal customer profile from the household or company level. Your customers are as unique as your business and the only way to really get to know them is as individuals – not as neighborhoods, business categories or marital status.
  4. Data sourced from 10 different databases, integrated into a single set of spot-on personas: Did we mention we love data? We glean information from 10 different databases that include both demographic and psychographic information. We integrate that information and distill it into personas that are unique to your business.
  5. Your profile is 100% unique to your company: Other marketers may be content to take off-the-shelf profiles, make a few superficial changes and present them as your business persona. We take a different approach at MindEcology. We start with your actual customers and build the ideal customer profile that is exclusive for your business – not just a broad business category.
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We Can Help You Take the Next Step with Your New Personas

Your ideal customer profile isn’t worth anything until you put it to work for you. We excel at that as well. The personas created by MindEcology also include effective messaging and recommendations for marketing channels where those messages are most likely to be seen. And that’s where the creative side of the MindEcology team shines.

Our photographers, writers, designers and videographers work together to put our clients in their best light. That team will tell your story in a way that creates interest and will develop an irresistible call to action that leads to an on going relationship.

Are you ready to explore what the ideal customer profile can do for you and your business? Schedule a free consultation with the minds behind MindEcology.

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MindEcology

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