Scoring & Ranking
Once we have created the optimal mathematical profile of your best customers, we can then “apply the model” to new sets of data in order to score and rank them. The result, for example, could be a list of prospect names, zip codes, DMAs (markets), or products that are scored and then ranked in order of desirability for your marketing or business needs.
With a scored and ranked prospect list or list of potential new site locations, your marketing efforts suddenly become much easier. The main reason for this is that the human brain has trouble processing multiple variables at the same time. Even the best mathematical minds cannot easily evaluate the merits of multiple options when there are more than 3 or 4 variables to consider at once.
On the other hand, the scoring and ranking process simplifies your life because it reduces all of the variables that matter to your decision to a single variable or score. This makes it much easier for you to take effective action.
Contact MindEcology today to get started.