Point yourself in the right direction with data research and the SitePoint report.
Riddle: Why did the chicken cross the road?
Answer: Because the owner of the chicken feed store used strategic site selection, of course, and located his business across the street from his best customer. (Don’t tell us you didn’t see that one coming.)
Location matters. Big time. For every “made it in spite of a bad location” success story, there are about 372 case studies that illustrate how good businesses can fail to thrive ? if not fail outright ? due to poor location. Maybe 373.
Do you run a business that requires you to meet customers face-to-face to show off your merchandise, make service calls, process transactions, or sell them something? If yes, then the “where” of your business is just as important as the “what or how.”
Site selections for businesses are probably made by the hundreds, if not thousands, every day in American business. For some, this decision will ultimately mark the moment when the business failed; for others, it will be the first in a series of good decisions that resulted in long-term profitability.
At MindEcology, our job is to do everything we can to put you into that second category. We do this through our use of SitePoint research technology.
View from the 3rd deck at the Hanger Lounge/Austin, TX
SitePoint takes the guesswork out of where to situate your new restaurant, store, or office by carefully analyzing the location characteristics that lead to success – and then identifying locations that exhibit those characteristics.
Our ideal location profile is never the same for any two companies – in fact, two companies operating within the same industry niche will likely have very distinct location analytics.
Our SitePoint process is fueled by our signature data analytics tool, MatchPoint, which you can read more about here. We use SitePoint to evaluate all kinds of data, such as:
For new businesses, we take a look at your business model and then go in search of locations that align with the behaviors of your best potential customers.
What you get:
Client deliverables for SitePoint can include:
Whether you’re seeking world domination or just looking to a great spot to open your next shoe store, we’re ready to help whenever you’re ready to get started. Ask a question or contact us to learn more about MindEcology’s site selection methodology and how it will help you grow your business.
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