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PPC Marketing

Does Your Business Need A Quick Boost? You Need PPC Marketing

Wondering what PPC marketing, aka pay per click advertising, can do for you? It’s one of the best ways to boost your exposure in the short term, giving your business an immediate blast of visibility as well as an irrefutable measurement of its effectiveness.

PPC marketing includes banner ads, retargeting, search engine marketing and social media advertising.

  • Banner ads can be delivered on a variety of websites, which ones depend on your goals and budget.
  • Retargeting delivers ads to potential customers after they’ve performed a specific action, such as searching a particular term, visiting a website or adding items to an on-line shopping cart.
  • SEM, not to be confused with SEO, consists of paid placement at the top of search results.
  • Social media ads are delivered where your customers are spending their time, whether that’s on Facebook, YouTube or any other appropriate channel.

No matter which PPC marketing avenue you choose, pay-per-click advertising is exactly what it sounds like. You pay every time someone clicks on your ad. That means it’s particularly important to have the right partner who understands your goals and how to reach them. Otherwise, instead of making money for your company, you are just making money for Google.

PPC Marketing with MindEcology

Thanks to our unique combination of data and creative, MindEcology is the perfect ppc marketing partner for any business. Once we set up and launch your pay per click campaign, we’ll share weekly and monthly reports so that you can see exactly which ads are the most effective – and adjust your budgeting accordingly.

Strategy. PPC marketing works – and it works quickly. That makes developing the right messages – and identifying the right search terms — particularly important. With decades of experience, we can identify and develop the most effective ads for your business goals.

Multiple channels. MindEcology has an array of channels and platforms at our disposal. Unlike some agencies, we don’t specialize in just one channel. That means that we can identify the best option for your business and finetune as necessary.

We track conversions, not just clicks or impressions. PPC marketing can be measured in three ways: impressions, someone seeing your ad; clicks, a person clicking on your site or a landing page; and conversions, which can be making a purchase, signing up for an email newsletter or any other pre determined action. At MindEcology we care about – and focus on – that final measurement. Everything else is just gravy.

All campaigns are results-oriented and managed by KPIs. Those weekly reports let us work together to make sure your business is getting the results you are paying for. Key performance indicators, such as conversion rates are managed on an on-going basis.

Proprietary reporting. Speaking of performance, our SnapReports reporting system will let you monitor your campaigns quickly and easily, without wading through a spreadsheet filled with extemporaneous information.

Get Started with PPC Marketing

Are you ready to harness the power of PPC marketing for your business? The minds at MindEcology offer a free consultation to help you identify if this advertising option is right for you. Learn more and set up a time.


MindEcology

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