5 Tips for Mobile-Friendly Social Media
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In a recent article we talked about how changes to the Google search algorithm have made it more important than ever for your website to be mobile-responsive or mobile-friendly.
While you’re evaluating your current website for mobile friendliness, it’s also a good idea to step back and take a look at the mobile-friendliness of your social media as well. According to social media intelligence gurus like the Social Media Examiner, current mobile usage for top-tier social platforms shakes out something like this:
-92% of Pinterest users are mobile.
-86% of Twitter users are mobile.
-68% of Facebook users are mobile.
Fortunately, most social media platforms have either been created or updated with mobile-friendliness in mind, so brands working in these mediums don’t have to worry about many (or any) infrastructure types of changes they way they might have to when working on a website. Instead, they can focus their efforts on some relatively simple mobile-friendly tactics:
Focus on short-form content. It’s better digested in mobile environments, where people are less likely to read anything of length. This doesn’t mean you have to take a Twitter approach to every single post by any means, but it does mean that you should use long content sparingly.
Avoid “message fatigue”. Mobile users are more likely to have opted-in to multiple platforms, so they will get burned out on your brand fast if they see the same content repeated verbatim over and over again on Twitter, Facebook, etc.
Test and re-test. And then test again. Make it a regular habit to review your brand’s social content on your smart phone and tablet. Be sure and check in both Mac and Android environments (borrow a team member or friend’s mobile device to pull this off.) Not only will this help you figure out if you have any problems, it will also give you a feel for what your social media presence is like for people who rarely interact with you in a desktop environment.
Focus on images. Images do oh-so-well in mobile environments. By the way, before you spend time and bucks creating your next fancy infographic, make sure and test the last few you’ve done in a mobile environment. Some of the larger ones that look okay in a desktop setting don’t work at all in mobile ones.
Create mobile-responsive Facebook tabs. This is an especially helpful tactic if you are trying to drive event registrations or website sign ups. Some apps that can help you with tabs are Woobox, ShortStack, or TabSite.
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