Even ChatGPT Thinks Human Writers Are Better Than Using AI for Writing Blog Content
by Sherri Walker Cline
If you’re like us, you’ve been hearing the drumbeat of how we’ll all be using AI for writing blog content – and everything else – within months.
There’s no arguing that AI is the next giant leap in technology. ChatGPT and other programs like it seem ready to revolutionize our relationship with computers in the same way the development of the internet did.
Depending on who you listen to, this revolution will either lead to a work-free paradise where humans relax, create and recreate while robots do all the work or a dystopian hellscape where we toil ceaselessly, monitored by our android overlords.
We’ll leave that debate to those with more time on their hands – what we want to know is if using AI for writing blog content makes sense. It’s always best to go straight to the source, so we took our question to ChatGPT — which had several reasons why humans are better than AI for writing content.
We agree, obviously, but we thought we’d use ChatGPT’s reasons — exactly as they were composed — to illustrate our point.
Human Writers Are Better Than Using AI for Writing Blog Content
- “Human writers are better able to use creative techniques to structure content in a meaningful and engaging way. They can use artful language and storytelling devices to draw readers in.”
No matter how good AI gets when it comes to churning out copy, nothing will replace human personality and creativity, both of which good writers seamlessly infuse into their writing. We’ve been sending a lot of prompts to AI content generators lately and while the content seems passable on the surface, it’s all very homogenous and, well, dull.
- “Humans can better detect and conform to tone, style, and message preferences that have been predetermined by the client.”
While you can ask AI content generators to change tone, it takes a skilled wordsmith to take on the authoritative voice needed for a corporate explainer or walk the fine line between sassy and saucy needed for an innovative upstart. The tone your blog is written in needs to be an extension of your brand, and getting AI to get a feel for that is complicated, if not impossible – computers don’t have feelings.
- “Human’s are better adept at creating content that will draw attention from search engine optimizers.”
Thanks for the typos in this sentence that prove you are far from infallible, ChatCPT. Even with the wayward apostrophe and convoluted syntax, ChatGPT is right, human writers understand exactly what search engines are looking for in a way that AI doesn’t. That may change in a few years, but at this point, the discernment needed to effectively write for search engines – and people – is in the human brain.
- “Humans possess better attention to detail abilities, ensuring that content is factually accurate, properly researched, and correctly spell-checked and grammar proofed.”
We’re not exactly sure what “grammar proofed” is, but yes attention to detail is an important ability. Even more important is being factually accurate and ChatGPT is already notorious for inaccuracies, half-truths and incorrect information. Carefully researched and thoughtfully written content provides a service that goes beyond search engines — it ensures that when website visitors read your blog they will be getting a better understanding of your company and your industry.
- “Human writers can execute more complex writing assignments within a specified time-frame with better quality than AI-based systems.”
If you’re trying to say that people just write better, ChatGPT, we couldn’t agree with you more. Perhaps the point here is illustrated by photography and painting. When cameras were invented it was widely thought that they would eradicate painting within a few years. But while we appreciate the convenience of photos, we also still value the artistry of painting.
- “Humans can more easily factor in client’s guidelines to create content that speaks to their target audience.”
Hmmm, this one is just another way to say what you said in item #2. Maybe you meant to say that humans are better at discerning redundancies.
- “Human writers can better come up with unique angles and topics for blog posts, ensuring that the content remains fresh, innovative, and witty.”
Why thank you ChatGPT, we’ll take that as a compliment. Even if the main reason your website has a blog is to improve your search engine rankings, real people will also read it. Why not make doing so a pleasure with content that is fun to read and engaging?
- “Human writers are able to provide personalized content that fits the overall brand, making it more memorable and shareable.”
Marketers have been shouting it from the rooftops for years: being authentic matters. Whether it’s your social media feed or a broadcast commercial, audiences — and consumers — respond to real people telling real stories. AI just can’t compete when it comes to being authentic – did we mention that the “A” in AI stands for artificial?
- “Human writers offer off-the-shelf or customized content as needed, allowing for engagement with target audiences.”
None of the human writers we know do “off-the-shelf” content (see #4: incorrect information). But the customized content they create is key for engaging your target audience. You got that right, ChatGPT.