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Strategy
At some point, somebody has to call the shots…
At some point, somebody has to call the shots and make a decision. Companies hire us for our experience, knowledge and ability to point the marketing efforts in the right direction. Strategy is a real-world skill set that we use every day.
This is where we shine. We combine years of formal training, education and experience with today’s best analytics and business intelligence to guide the decision-making process.
At MindEcology we put strategy first. Why? Because it makes marketing better.
90% of advertising agencies are either tactical order takers or campaign producers. That means they take actions that they focus passively on a specific task, rather than thinking holistically about how that task aligns with strategic goals. This is why strategy is a critical component in any campaign.
Marketing is kind of like going on a trip – sure you can arrive at your destination and just explore and still have lots of fun, but without planning for your trip, you could be missing out on some really amazing things.
The same goes for marketing — without a clear strategy in place, executing a campaign may not yield the results that you’re looking for. That’s where we can help.
For MindEcology, strategy is…
- The what we should do, which must always come before the how we do it.
- Combining research and data with a knowledge of company or organizational objectives to develop an actionable plan that is designed to meet those objectives.
- Creating alignment between objectives, resources, products/services and any constraints.
- Continually measuring and optimizing existing campaigns.
Details
Marketing | Marketing is always evolving. We combine our “old-school” knowledge with today’s best practices. |
Data-Fueled | “Data-fueled” is more than a tagline, it’s a way of life. It’s our strategic lifeblood. Our recommendations and media plans are built on rock-solid research, old school knowledge and new school data. |
Results | The result of our efforts is a strategy that makes sense and works. |
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with Darren & Jed


Schedule a FREE consultation with MindEcology owners Darren or Jed.
Let a team of senior-level marketing experts get you through the stuck to the next phase of your company’s marketing evolution.
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Related
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Things we do well, and ways in which you’re well-served.
Strategy
At some point, somebody has to call the shots and make a decision. Companies hire us for our experience, knowledge and ability to point the marketing efforts in the right direction. Strategy is a real-world skill set that we use every day.
Data & Research
Data. It’s the hot advertising buzzword in today’s market. And it should be. Data is important to making smarter, more informed business decisions. We’ll put our data knowledge up against any other advertising agency and we invite you to challenge us today.