The work that companies put into brand messaging is meant to accomplish one thing — tell their audience who they are and what they’re all about. But...
Given the challenges of the last 12-15 months, it should surprise no one that plenty of businesses need more customers. Folks have been operating from...
Think of certain commercial jingles, eye-catching product placement in a magazine, or even a well-placed billboard. You’re not just seeing a company’s...
Audience definition is actually pretty simple — identify the ideal client(s) by getting to know him/her. This, however, belies the influence of some...
Being good at running a business is more than just trying to stay enough “in the black” to keep the lights on. Best customer profiling is a powerful...