If you haven’t yet taken a plunge into the marketing automation pool, you might be missing out on sales. According to survey stats provided by the Chief Marketing Officer Council, 84% of “top-performing” companies were already using or planned to start using marketing automation in 2015 – and 69% of those in the “already...
It’s an age of niche marketing, hyper-targeted segmentation, emerging platforms, and shifting consumer demographics. So it’s not surprising that with respect to marketing strategy and exection, it’s also an age of serious specialization. In the last decade or so, it’s become commonplace to find even mid-sized or smaller businesses using one agency...
Let’s be honest: Some of the stuff you learn in college or in your MBA program never really seems to apply in real-world marketing or advertising. But there’s one stand-by from Marketing 101 that will always be as important in reality as it is in the classroom, and that’s the marketing mix, otherwise known...
