austin Archives - MindEcology

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5 Reasons You Should Use Retargeting (a.k.a. Remarketing) to Drive Website Traffic

Written on March 25, 2013.

Retargeting – a.k.a. remarketing – is one of the best-kept secrets in the online world. It’s actually no secret, but since it is still...

Using Predictive Analytics to Optimize Marketing

Written on April 3, 2012.

Predictive analytics have been in use in the business world for decades. But today, there are three trends converging that give small and midsize companies...

Why “Most People” Are the Worst Kind of Targets for Your Marketing Efforts

Written on February 27, 2012.

Seth Godin’s book, “Tribes,” is full of great insights. One of the quotes I like best from this book sums up the MindEcology approach...

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