Customer segmentation is a bit of a tired subject in the world of marketing. Grouping an audience into manageable, more well-understood segments means...
Ask anyone managing a business, and they’ll tell you that trying to keep up with everything they have to do in a day is rough. The last thing a manager...
Does your business need more customers? It seems like a silly question to ask a business owner simply because it seems the answer will be a resounding,...
If you own a business, you’ve no doubt been overrun by advertising agencies trying to sell you on the merits of customer segmentation. They’ve got flashy...
It’s been over a quarter of a century since the first banner ads started showing up. The reaction? Well, advertising would never be the same. Now think...
Many businesses make the mistake of trying to market a product or service to 100% of the population. The hope is that the same 100% of people will fall...
Being good at running a business is more than just trying to stay enough “in the black” to keep the lights on. Best customer profiling is a powerful...