Do You Have Brand Dissonance? Written on February 5, 2015. “Dissonance” is what happens when two elements that are butted up against each other have a lack of harmony. In the case of an American... Continue reading
What Your Data Can Tell You About Your Brand Written on January 4, 2015. Many discussions about branding center around things like logo design, style guidelines and creative strategy. But savvy marketers know that strategically-executed... Continue reading