Tag: branding

The Secret Ingredient Of Effective Brand Messaging

Written on January 15, 2023.

The work that companies put into brand messaging is meant to accomplish one thing — tell their audience who they are and what they’re all about. But...

What A Good Marketing Agency Knows About Banner Ads

Written on December 20, 2021.

If you’ve been in business long enough, especially during the digital revolution of the last twenty-five years, you know that banner ads are nothing...

The Step-by-Step Guide When You Need More Customers

Written on August 26, 2021.

Given the challenges of the last 12-15 months, it should surprise no one that plenty of businesses need more customers. Folks have been operating from...

9 Reasons You Should Hire a Professional Writer To Create Content

Written on March 12, 2020.

Business owners regularly spend thousands on a new website design, great photography and a fresh logo, but forget that communicating with their customers...

Naming A Company: The 1 Tip You Should Know

Written on October 21, 2019.

Naming a company is a critical part of success. Here are our thoughts on what and what not to do. From the minds at MindEcology.

7 Things You Should Be Doing To Increase Brand Visibility

Written on February 26, 2019.

Branding has gone far beyond simple logos and color choices. In this day and age, you should be doing these seven things to increase brand visibility. Back...

Q&A: 5 Killer Tips for Better Brand Engagement

Written on October 1, 2015.

In this article, MindEcology co-founder and chief strategist Darren Drewitz offers 5 tips for smart businesses who want better brand engagement.

Tourism Brands and City Brands: Friends or Enemies?

Written on April 13, 2015.

Let’s say you’re a bright-eyed tourism bureau/destination marketing organization looking to do a re-brand or update your tourism branding...

Do You Have Brand Dissonance?

Written on February 5, 2015.

“Dissonance” is what happens when two elements that are butted up against each other have a lack of harmony. In the case of an American...

5 Tips for Better Storytelling for Your Brand

Written on February 4, 2015.

In a crazy-crowded marketplace where customers are exposed to thousands of marketing messages each day, brands have to bring their “A-Game”...

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Tag: branding