Tag: content creation
Twenty-five years ago, no one could have imagined that the World Wide Web (you know, the ‘www’ in URLs) would spawn an entity known as ‘The Influencer’....
2023, the Year of Authenticity
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The mighty business publication Forbes Magazine recently published a 1,200 word article on 16 marketing trends in 2023 that advertising agencies need...
What Every Good Marketer Knows About Text Ads
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As tools for business become more accessible to the layperson, the average business owner can give it a go when it comes to all things marketing &...
The Alignment of Content Marketing in 2022
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The important step of aligning your content marketing with your core message often gets lost. Fix it in 2022. Darren tells us how to do that in this...
When You Should Leave Social Media Content To Your Intern — And When You Shouldn’t
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Social media content creation seems to be all the rage, with more influencers becoming pivotal figures in reaching certain demographics. That said,...
The Three Bs in Marketing: Creative That Works
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The bad news is that the statistics are against you. The good news is that if you follow the three Bs, your creative will work. Let Darren explain.
WATCH...
5 Intriguing Trends for Advertising Creative in 2021
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If you’ve been following the news regarding business, you’ll no doubt be aware that 2020 was the quintessential curveball no one really likes to think...
9 Reasons You Should Hire a Professional Writer To Create Content
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Business owners regularly spend thousands on a new website design, great photography and a fresh logo, but forget that communicating with their customers...