How to Use Your Customer Data During Times of Uncertainty
No matter what industry you are in, 2020 has taught us a lot. For marketers, many of those lessons can be applied going forward no matter what gets...
Tag: customer segmentation
Marketing During COVID-19: 3 Ways Your Customers, Visitors or Patients will Behave
Dr. Jed Jones, our co-founder and chief data scientist, tells you how to think about your customers during COVID-19.
WATCH IT HERE
Thinking About Best Customer Profiling? Do It Now.
If your business is looking pretty good these days, congratulations. That probably means you’ve got smart products, smart services, smart...
Advanced Customer Segmentation: A Look at the Data
We have a new video for you (see below). But first, some introductory thoughts:
At MindEcology, we see essentially three ways to approach customer segmentation:
1....
Why “Most People” Are the Worst Kind of Targets for Your Marketing Efforts
Seth Godin’s book, “Tribes,” is full of great insights. One of the quotes I like best from this book sums up the MindEcology approach...
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