customer segmentation Archives

Tag: customer segmentation

Thinking About Best Customer Profiling? Do It Now.

Written on June 4, 2015.

If your business is looking pretty good these days, congratulations. That probably means you’ve got smart products, smart services, smart...

Advanced Customer Segmentation: A Look at the Data

Written on March 12, 2012.

We have a new video for you (see below). But first, some introductory thoughts: At MindEcology, we see essentially three ways to approach customer segmentation: 1....

Why “Most People” Are the Worst Kind of Targets for Your Marketing Efforts

Written on February 27, 2012.

Seth Godin’s book, “Tribes,” is full of great insights. One of the quotes I like best from this book sums up the MindEcology approach...

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