Marketing In A Recession: 4 Steps To Survive
A recession is likely coming. Here is how your marketing efforts can survive it.
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Tag: customer segmentation
What The Best Marketers Know About Customer Segmentation
Customer segmentation is a bit of a tired subject in the world of marketing. Grouping an audience into manageable, more well-understood segments means...
How To Know If You Have The Best Customer Profile
Quick question — what are time and money for a business? If you’re running a business & not operating with a best customer profile strategy, you’re...
5 Things To Keep In Mind When Developing Your Marketing Strategy
Think of certain commercial jingles, eye-catching product placement in a magazine, or even a well-placed billboard. You’re not just seeing a company’s...
Market Segmentation: What You’ll Learn If It’s Done Right
No matter the size of the company, success is a direct result of a lot of hard work aimed at getting to know the ideal customer. It’s through market...
What You Should Expect From Customer Segmentation
If you own a business, you’ve no doubt been overrun by advertising agencies trying to sell you on the merits of customer segmentation. They’ve got flashy...
What Smart Business Owners Know About Austin Marketing
If you’re thinking about moving your current business or starting a new enterprise in Austin, marketing will be the most crucial step you take to ‘making...
How You Can Determine If You Are Getting The Best Customer Profiling
Being good at running a business is more than just trying to stay enough “in the black” to keep the lights on. Best customer profiling is a powerful...
How to Use Your Customer Data During Times of Uncertainty
No matter what industry you are in, 2020 has taught us a lot. For marketers, many of those lessons can be applied going forward no matter what gets...
Marketing During COVID-19: 3 Ways Your Customers, Visitors or Patients will Behave
Dr. Jed Jones, our co-founder and chief data scientist, tells you how to think about your customers during COVID-19.
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