Customer segmentation is a bit of a tired subject in the world of marketing. Grouping an audience into manageable, more well-understood segments means...
Think of certain commercial jingles, eye-catching product placement in a magazine, or even a well-placed billboard. You’re not just seeing a company’s...
No matter the size of the company, success is a direct result of a lot of hard work aimed at getting to know the ideal customer. It’s through market...
If you own a business, you’ve no doubt been overrun by advertising agencies trying to sell you on the merits of customer segmentation. They’ve got flashy...
If you’re thinking about moving your current business or starting a new enterprise in Austin, marketing will be the most crucial step you take to ‘making...
Being good at running a business is more than just trying to stay enough “in the black” to keep the lights on. Best customer profiling is a powerful...