customer segmentation Archives

5 Things To Keep In Mind When Developing Your Marketing Strategy

Written on August 26, 2021.

Think of certain commercial jingles, eye-catching product placement in a magazine, or even a well-placed billboard. You’re not just seeing a company’s...

Market Segmentation: What You’ll Learn If It’s Done Right

Written on June 27, 2021.

No matter the size of the company, success is a direct result of a lot of hard work aimed at getting to know the ideal customer. It’s through market...

What You Should Expect From Customer Segmentation

Written on May 18, 2021.

If you own a business, you’ve no doubt been overrun by advertising agencies trying to sell you on the merits of customer segmentation. They’ve got flashy...

What Smart Business Owners Know About Austin Marketing

Written on February 25, 2021.

If you’re thinking about moving your current business or starting a new enterprise in Austin, marketing will be the most crucial step you take to ‘making...

How You Can Determine If You Are Getting The Best Customer Profiling

Written on November 23, 2020.

Being good at running a business is more than just trying to stay enough “in the black” to keep the lights on. Best customer profiling is a powerful...

How to Use Your Customer Data During Times of Uncertainty

Written on July 13, 2020.

No matter what industry you are in, 2020 has taught us a lot. For marketers, many of those lessons can be applied going forward no matter what gets...

Marketing During COVID-19: 3 Ways Your Customers, Visitors or Patients will Behave

Written on May 14, 2020.

Dr. Jed Jones, our co-founder and chief data scientist, tells you how to think about your customers during COVID-19. WATCH IT HERE

Thinking About Best Customer Profiling? Do It Now.

Written on June 4, 2015.

If your business is looking pretty good these days, congratulations. That probably means you’ve got smart products, smart services, smart...

Advanced Customer Segmentation: A Look at the Data

Written on March 12, 2012.

We have a new video for you (see below). But first, some introductory thoughts: At MindEcology, we see essentially three ways to approach customer segmentation: 1....

Why “Most People” Are the Worst Kind of Targets for Your Marketing Efforts

Written on February 27, 2012.

Seth Godin’s book, “Tribes,” is full of great insights. One of the quotes I like best from this book sums up the MindEcology approach...

Established 2009

Tag: customer segmentation

5 Things To Keep In Mind When Developing Your Marketing Strategy

Market Segmentation: What You’ll Learn If It’s Done Right

What You Should Expect From Customer Segmentation

How You Can Determine If You Are Getting The Best Customer Profiling

How to Use Your Customer Data During Times of Uncertainty

Marketing During COVID-19: 3 Ways Your Customers, Visitors or Patients will Behave

Thinking About Best Customer Profiling? Do It Now.

Advanced Customer Segmentation: A Look at the Data

Why “Most People” Are the Worst Kind of Targets for Your Marketing Efforts

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