Tag: decision-making

The 5 Things Your Advertising Agency Won’t Tell You (Unless You Ask)

Written on October 11, 2017.

Your advertising agency just wants you to be happy. That means they want to do great work for you to boost your profits. But it can also mean that they...

Is Data a Mirage?

Written on January 10, 2015.

Here are some thoughts in response to Gerardo Dada’s thoughtful December 25, 2014 LinkedIn post, “The Mirage of Data.” Each numbered...

Using Predictive Analytics to Optimize Marketing

Written on April 3, 2012.

Predictive analytics have been in use in the business world for decades. But today, there are three trends converging that give small and midsize companies...

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Established 2009

Tag: decision-making

The 5 Things Your Advertising Agency Won’t Tell You (Unless You Ask)

Is Data a Mirage?

Using Predictive Analytics to Optimize Marketing