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Tag: market segmentation
The Smart Entrepreneur’s Guide To Market Segmentation
What is at the heart of market segmentation? A population, by default, is composed of very different people with unique wants & needs. By grouping...
What To Expect From Great Audience Definition
Have you ever tried to make a whole bunch of people happy? Try as you might, the situation just ended up blowing up in your face because NOBODY was...
Market Segmentation: What You’ll Learn If It’s Done Right
No matter the size of the company, success is a direct result of a lot of hard work aimed at getting to know the ideal customer. It’s through market...
In 2013, Too, All Prospects Are Not Created Equal
At MindEcology, we love what we do, so we often find ourselves engaging in ?shop talk? with casual acquaintances, people in the elevator, and most anybody...
Advanced Customer Segmentation: A Look at the Data
We have a new video for you (see below). But first, some introductory thoughts:
At MindEcology, we see essentially three ways to approach customer segmentation:
1....
The 4 Levels of Customer Targeting
There are two conflicting realities that, together, create a challenge for almost every company on the planet:
1. Companies always need more customers...