Tag: marketing

What To Expect From The Best Predictive Modeling

Written on January 4, 2024.

If you own or run a business, ask yourself one question — if you had the chance to get a leg-up on your competition, would you take it? It seems like...

What You Don’t Know About Text Ads Will Cost You

Written on October 28, 2021.

If you’ve ever done a general web search, then you’ve no doubt come across text ads. When done well, they stand out, get your attention, and demand...

How To Determine If An Interim CMO Fits Your Business Needs

Written on December 21, 2020.

The last thing any company wants to experience is a void in leadership. Unfortunately, these things happen. Marketing departments, for example, thrive...

Are You a Hedgehog or a Fox?

Written on March 14, 2018.

When it Comes to Marketing Problem-Solving, are You a Fox or Hedgehog? The ancient Greek poet Archilochus once stated, “The fox knows many things,...

The 5 Things Your Advertising Agency Won’t Tell You (Unless You Ask)

Written on October 11, 2017.

Your advertising agency just wants you to be happy. That means they want to do great work for you to boost your profits. But it can also mean that they...

3 Trends That We Should Return To In 2017

Written on January 5, 2017.

The season of annual trends and predictions blog posts is here. I know — Ive written and posted a few myself. And with the New Year now here,...

The Neighborhood Matters When Selecting a Profitable Retail Location

Written on February 2, 2013.

Those charged with selecting a new location for their store, restaurant, or other type of retail company have a big job in front of them. After all,...

When the “Set It and Forget It” Approach to Marketing Decisions No Longer Applies

Written on May 24, 2012.

For CEOs, company presidents, and directors of marketing alike, there are seemingly hundreds of micro decisions that need to be made every day. Most...

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Tag: marketing