Anybody who reads the news is aware that Facebook’s CEO, Mark Zuckerberg, has been recently called to testify in front of Congress in order to address recent data breaches at the company. This has caused Facebook users to question their own Facebook usage habits and to think about just what is at stake. Is...
Social media is a booming industry. With over $41 billion in ad revenue in 2017, social media advertising is quickly eclipsing other more traditional forms of marketing. It certainly gets a lot of hype and all the marketing gurus agree that it is essential to have a social media presence. But is all the...
By Darren Drewitz, Strategy & Media Marketing trends come and go. Stats change. Here are 5 social media marketing recommendations that won’t change anytime soon for the destination-hospitality world. Inspirational Content 55% of travelers turn to social media pages they’ve liked while they are planning a future trip. 33% change hotels and 7% change destinations...
We continue to hear about the coming of Artificial Intelligence (AI) to the realm of digital marketing. The buzz around AI is a mixture of hype and reality. The truth is, AI has been with us for some time and is ALREADY making an impact. Natural language processing (NLP), clustering and segmentation, search/filtering, chatbots...
The current year is winding down, and the tantalizing possibilities for 2016 lie just ahead. If you’re a smart marketer who’s looking to do big things with your social media or content marketing in the new year, you’ll start thinking now about what steps you can take to score big content wins in the...
September 2015: In this latest article in our ongoing series about social media marketing, we note 7 social trends and news items that should be on the radar of any smart content marketer: Periscope Video continues to rule the social media world when it comes to getting the most bang for your social...
