What You Need To Know Search Engine Optimization — Even If You Hate Technology
The tech-averse business owner is an odd duck and one that may actually be missing out on some pretty big things. Perhaps the most important missed opportunity they may be on the outside looking in on has to do with search engine optimization, or SEO.
As you know, today’s world rests on the shoulders of the World Wide Web. The internet has allowed businesses of all sizes to reach audiences the world over all with just a few clicks of a mouse. The biggest issue any business faces, however, is whether or not they can be found.
It used to be that choosing to have no online presence at all was the worst thing a company could do to itself. Without a website or any social media to speak of, they were, in essence, invisible and non-existent. Luckily, most companies have made their way online in some way, which is good. The problem, though, has been whether or not they’ve done so in an effective manner. This is where SEO work comes into its own.
SEO, in a nutshell, is all about driving traffic to a website by making it easier for search engines to rank your website higher in search results. With increased traffic that is has been directed there with purpose, the likelihood of new site visitors behaving in a particular way increases dramatically.
So, how does a business owner make this happen, especially if technology is needed for it and they’re not a fan? It starts with understanding a few things first. For example:
Settle In — If you’re anticipating immediate, overnight results, that’s not how things work. Search engine optimization is all about the long haul. Yes, things like PPC are great to drive traffic so long as your budget allows. However, with the right strategy & patience, SEO optimization can bring about benefits over the course of time and after your investment.
Content Creation — First, it’s all about creating better content that’s new with the RIGHT words and phrases. This starts with getting keywords and search terms narrowed down as they relate to your business. This means trying to get into the head of a prospective client and tapping into the queries and issues for which they might search. Often times, working with a third-party SEO firm gives you access to their stable of talented writers. These folks are capable of researching everything about a subject, learning about your industry, and putting together a strategically-adept written piece with the express goal of directing traffic straight to your website.
One other major process that is invaluable to the SEO optimization process is the SEO audit. As the name indicates, the SEO audit has one major job — finding out both the good and bad of your website, your online presence, and the overall effectiveness of directing traffic where you want it. The audit exposes many of the issues that hinder a company website such as being difficult to navigate for clients, the likes of which will make them more likely to leave your site.
Finally, even if you hate technology, some of the leading website building platforms include SEO info as an aid to assist in the site building process. This is a HUGE step forward in assisting even the most non-tech savvy/tech-averse person in building a basic website that can bring in pretty good traffic.
There’s just one problem — even with this feature, would you know how to fix it?
This is where we here at MindEcology of Austin, TX come into the mix. Our goal is to work alongside you in helping bring the traffic you always wanted to your website and let you experience the success you always dreamed of. Call us today.